課程資訊
課程名稱
國際企業導論
Introduction to International Business 
開課學期
101-2 
授課對象
國際企業學系  
授課教師
吳學良 
課號
IB1006 
課程識別碼
704 11400 
班次
02 
學分
全/半年
半年 
必/選修
必帶 
上課時間
星期二3,4,@(10:20~) 
上課地點
管二301 
備註
本系所重修學生請於加退選期間向教師索取授權碼。
限學號雙號 且 限本系所學生(含輔系、雙修生) 且 限學士班一年級
總人數上限:60人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1012IB_Intro 
課程簡介影片
 
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課程概述

We are moving toward a world in which trade & investment barriers are declining; perceived distance is shrinking due to advances in transportation & telecommunication technology; cultural differences are converging and economies are merging into independent, integrated global economic system. The globalization has created both opportunities and threats for businesses accustomed to operating merely in their home markets.
Given we have witnessed the globalization of markets and production, this course aims to look at how the nature of international business is changing in response to the changing global economy; we are to discuss important issues raised by rapid globalization; and we will review implications of rapid globalization for individual managers. 

課程目標
1.To prepare students to be effectively participants in the worldwide marketplace;
2.To prepare students to attain “cultural literacy”;
3.To make students familiar with managerial approach to international business.  
課程要求
Microeconomics 
預期每週課後學習時數
 
Office Hours
每週二 13:30~14:30 備註: 1:30~2:30pm Tuesday 
指定閱讀
Griffin, R.W.. & Pustay, M., W. (2013) International Business, 7th ed., Pearson. (雙葉書局代理). 
參考書目
1. Thomas Friedman (2005)世界是平的 - 把握這個趨勢,在 21世紀才有競爭力 (The World is Flat)(譯者:楊振富,潘勛), 雅言文化
2. Thomas L. Friedman (2009)世界又熱又平又擠:全球暖化、能源耗竭、人口爆炸危機下的新經濟革命(Hot, Flat, and Crowded:Why The World Needs a Green Revolution---And How We Can Renew Our Global Future)(譯者:丘羽先 等), 天下文化
3. Thomas L. Friedman (2000)了解全球化 (The Lexus and Olive Tree), 聯經出版公司 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Term project 
20% 
including two presentations 
2. 
Mid-term and final exams 
45% 
 
3. 
Case Write-Ups  
20% 
on the group basis 
4. 
Class participation 
15% 
 
 
課程進度
週次
日期
單元主題
第1週
2/19  Course orientation:
Why globalization matters?
(Student grouping) 
第2週
2/26  Global marketplaces & business centers 
第3週
3/05  Cultural differences 
第4週
3/12  Ethics of IB 
第5週
3/19  International trade & investment
-HBS case (1): IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor 
第6週
3/26  Strategy of IB (1) 
第7週
4/02  Strategy of IB (2)
-HBS case (2): P&G SKII global roll-out 
第8週
4/09  Project Presentation#1 (Grp1~5) + Movie: Outsourced (2006) 
第9週
4/16  Mid-term exam (Cover all lectures & HBS cases) + Presentation #1 (Grp6~10) 
第10週
4/23  Entry mode & market analysis 
第11週
4/30  Global production & outsourcing 
第12週
5/07  Global marketing & innovation 
第13週
5/14  -Movie: 超級魔鬼幹部 (Gung Ho, 1986) 
第14週
5/21  Organizing IB
-HBS case (3):Philips vs. Matsushita: A New Century, a New Round 
第15週
5/28  Cross-country alliances 
第16週
6/04  Global HR Management & labor relationship
-HBS case (4): Fuji-Xerox 
第17週
6/11  Project Presentation #2 
第18週
6/18  Final exam
-Cover all lectures & HBS case after the mid-term exam